CC eNews: Your Virtual Event - Why It Still Needs To Be Captured
Since the pandemic hit our shores with restrictions tightened for indoor gatherings, many face-to-face business events have cancelled, postponed, or adapted to either virtual or hybrid (part virtual/part live).
From May 2020, Camera Creations has been covering virtual and hybrid events for our clients who have had to change the format of their live events. These include annual industry awards, launches and business conferences, both recorded or streamed live across Australia.
Lawyers Weekly 30 Under 30 Awards, produced by Momentum Media (May 2020)
How Imagery Helps to Connect
So, with such a dramatic change to both the format and production, and at times, no 'socialising' or actual guests in attendance - you may ask what's the point of photographing a virtual event?
Essentially, if not an 'in-person' or live experience, it is far more challenging to engage your audience and to provide the full visual story of your event. Event Managers need to consider how they can effectively share the event experience and business messages with an often unseen and non-interactive audience.
The right photography helps to achieve this and the images can then be used via various platforms for as long as you'd like to share them, post the event.
Association of Financial Advisers Virtual Conference, produced by TPM Events (Sept. 2020)
The Return On Investment
One of our valued partners, TPM Events, has been producing virtual and hybrid events since the start of COVID. We asked the team why investing in virtual event photography is worthwhile and here's what they told us;
"We wouldn’t think twice about having a photographer capture a live event for our clients, so for virtual events - it's a must. Capturing these moments conveys the speakers presence, energy and emotion during the event, more than anything else it shows the perseverance of our industry to adapt and change. This service also allows the photos to be used for promotion of the clients' program, their sponsorship and encourages engagement for future events".
The Brief - We Have You Covered
** A non-exhaustive checklist for the photography brief often includes;
- behind the scenes - recording your team at work and how it all comes together
- all presenters & speakers on stage
- socials/participants onsite if applicable
- guests and participants on screen
- business branding and signage
** CC tip; it is crucial to book photographers who are experienced in covering virtual events as it is quite a different production environment to the in-person format.
To achieve the best possible results, Camera Creations are skilled in managing the specific lighting conditions, capturing LED / home screens effectively, and working in recording studios with the extended team, often streaming live - leaving no room for 2nd chances.
CC Packages to Suit Your Event Style & Budget
Known as specialists in business event photography - view our Portfolio for examples of work.
Like what you see? Contact Monique on 0419 165 152 or email firstname.lastname@example.org
to discuss your event coverage and for information on our competitive packages starting at just $590+GST.
Adviser Innovation Summit, produced by Momentum Media (Aug. 2020)